Take Note

Behind the design: the 2023 stationery advent calendar

Published 9 months ago. Estimated reading time: 5 minutes.

Sep 21

September means one thing and one thing only…the 24 Days of Stationery Advent Calendar launch! After selling out in record time last year, (so much so our website broke – whoops!), this year we’ve been so excited to unveil the stationery advent calendar to the world and show you this year’s fantastical and bold theme. But this year there’s a little more than meets the eye behind the design. Read on to discover the inspiration behind this year’s stationery advent calendar…

martha brook blog post what people are saying about our 24 days of stationery advent calendar

This Christmas, we wanted to encapsulate the comforting and escapist mood of the festive season, so we drew inspiration from the land of dreams combined with the soothing nostalgia of a patchwork quilt. Featuring playful illustrations evoking tales of Greek mythology and dreamscapes, isn’t it beautiful and so unique?!

But what you might not realise is each illustration on this year’s stationery advent calendar actually symbolises something you might see when asleep. Have you seen any of these recently in your dreams? Read on for what they mean and what your subconscious might be trying to tell you!

martha brook blog post behind the design the stationery advent calendar

Behind the design: the 2023 stationery advent calendar


Imagine drifting into dreamland under a twinkling, starry night’s sky! Well, when you see stars in your dreams, it’s like a cosmic wink from the universe. These celestial gems symbolise hope and trust, like your own personal constellation guiding you. It is like the universe telling you to trust your instincts, follow your heart, and believe in yourself.


On the advent calendar, you might have spotted some stunning hand-drawn flowers. Dreaming of flowers is a sign that your life is about to bloom and blossom. Flowers are also symbolic of all things beautiful, a sign that you feel happy and fulfilled.


In the theatre of your dreams, when feathered friends take centre stage, it’s a sign of positivity and freedom. Also representing spirituality and harmony, your inner self is flying high when birds appear!


Dreamt of shells lately? Well, that’s your subconscious telling you it’s time to release the old and embrace the new. If you’re collecting shells in your dream, it’s like stumbling upon buried treasure. These shells are like nature’s little secrets, urging you to let go and discover hidden gems in life.


If you fall asleep and find yourself basking in glorious, beaming sunshine, this is like a burst of positivity and clarity. Dreaming of the sun means good things are ahead, so let that happiness in and soak up all the light.


You’ll notice a dazzling gemstone drawn on this year’s stationery advent calendar, which is symbolic of success and pure pleasure. Dreaming of gemstones means celebrating your victories, whether they’re at work, at home, or in your relationships. It’s like the universe throwing confetti at you for all you’ve achieved!


Unlocking the secrets of your dreams, when keys appear, it’s like holding the key to a new adventure. They symbolise opening up to fresh possibilities and seizing control and power over your destiny. Maybe you are ready to embrace change, open a new door and take on a new challenge.


Fluttering into your dreams, butterflies are the embodiment of transformation and new beginnings. Seeing them means you’re on the brink of your very own magical metamorphosis. A sign there is an exciting chapter ahead for you!


On the stationery advent calendar, you might spot some ladies partially draped in cloth. But in your dreams, nudity is all about raw vulnerability and authentic self-acceptance. Dreaming of being in your birthday suit can signify being comfortable in your own skin, inside and out. It’s like a reminder from your subconscious, telling you to love yourself just the way you are!

A little note that of course dreams can mean many things! These dream representations are based on common interpretations are not meant to be definitive. Feel free to interpret your own dreams however you like!

There you have it! We hope you’ve enjoyed this peek into the design behind this year’s stationery advent calendar. Don’t miss your chance to get your hands on one and inspire your own hopes and dreams. Going live to the public on Thursday 21st September at 5pm GMT, make sure to mark it in your diary!

P.S. Want to beat the crowd? With exclusive early access to our newsletter subscribers, earlier than we’ve ever done before, make sure you’re to be in with the chance of getting yours.

Share this

Leave a comment

0 0 votes
Article Rating
Notify of
Inline Feedbacks
View all comments
Would love your thoughts, please comment.x
My Basket
Your basket is emptyReturn to shop
Calculate Shipping
Apply Coupon
Open chat
Scan the code
Hello 👋
Can we help you?