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The Inspiration Behind Our Rebrand

Published 4 years ago. Estimated reading time: 4 minutes.

Oct 30

As may have seen from our announcement on social media and the previous post, this week we are rebranding and changing our name. This exciting process has been something we’ve been working on for many months and the whole team can’t wait until the secret is out and we can finally reveal the new brand to you.
The heart of what we’re doing will of course stay the same. We exist to delight our customers and create individual stationery that uplifts and inspires. We’re going to be doing a whole lot more of this, but with a new name and fresh identity that celebrates our strengths. Before we reveal what this is, we wanted to share with you some of the inspiration behind our new brand identity, which we’ve also captured on this beautiful mood board that now hangs on our studio wall:

Our roots in London
If you’ve been following our journey for a while, you will know that Martha Keith founded the company at the end of 2013 from her home in Brook Green, West London. Our surroundings in London were a huge inspiration to Martha then and continue to be so, with our colourful collections influenced by the beautiful streets surrounding us. If you follow us on Instagram, you’ll no doubt have seen some of our favourite homes popping up on our feed!
The London lifestyle is a busy one; fast-paced and fashion forward. We aim to tap into this with our products, and create a place for you to capture your thoughts, dates, dreams and desires beautifully, with flair and personality.

Our customers and community
Our customers continually inspire us. We aim to create what you love, and your comments and thoughts help us to create new and improved products. We absolutely love our social community, especially Instagram where our account is a wonderful source of daily cheer. Four years of seeing how you use and style our products has taught us that you want to capture your thoughts in a tangible, non digital way – in a way which is stylish, beautiful and mirrors your personal style (like the fabulous picture from @corinlawfull below). We want to help you do more of this, in fact we want to delight and inspire you with our product range and create an online haven that you can’t wait to leap into.

Our team
We have grown from small beginnings into a flourishing team of 14 (and that is still growing as we head towards Christmas!). We all bring something to the studio, whether it’s a keen eye for design, epic organisational skills, or a sunny disposition. Our culture and working environment is so important to us, and we want to have a lot of fun doing what we love. We hope this comes across if you follow us, and that you also feel part of our tribe. We have come this far because of you and as we continue to grow we want you to be part of our exciting journey and we are going to find even more ways for you to do so.

Creating new products
We are driven by a desire to continually create beautiful, stylish, fresh designs and products that wow, excite and inspire you. We love nothing more than coming up with something brand new and seeing you treasure using it or giving it as a gift. We want to continue to expand our collection of original designs, with the option for all of them to be fully personalised to be as unique as the person they’re bought for.

So, we are rebranding to deliver even more of what you have told us you love, but with an identity that feels more ‘us’ and helps us grow into the relatable, inspiring and creative brand we aspire to be. Watch this space and our social media channels later this week as we reveal all!

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