martha brook blog post behind the design 24 days of stationery advent calendar
Behind the scenes

Behind the design: the 2024 24 days of stationery advent calendar

Published 5 months ago. Estimated reading time: 3 minutes.

Sep 12

At Martha Brook, September means one thing and one thing only…it’s officially advent month! Every autumn we unveil a brand-new theme and contents of the 24 days of stationery advent calendar and today is finally the day you can take a peek at this year’s design!

After selling out last year for its 6th year running, we’ve been busy working behind the scenes since January (yes, January!) on the 2024 24 days of stationery advent calendar and we’ve been simply chomping at the bit to show you this year’s edition.

Going on sale on Wednesday 18th September at 9am for newsletter subscribers and 5pm to the public, we’re now just days away from launch but you can get an exclusive sneak peek right here. Read on to see this year’s design and the inspiration behind the enchanting winter woodland theme.

martha brook blog post behind the design 24 days of stationery advent calendar 2024

For 2024, we wanted to capture the nocturnal magic and folklore mood of Christmas. Christmas is a time for believing, so we drew inspiration from our love of books and the hidden secrets of enchanted winter woodlands found in fairy tales.

Evoking the comfort and sanctuary of a cosy library, this year’s 24 days of stationery advent calendar features deep berry tones with charming hand-drawn illustrations. On the lid, there’s lots of curious creatures to discover such as a red squirrel, a brown hare, a wise owl and so much more!

One of the trends we’re loving this autumn and winter is mushrooms, we’re seeing them everywhere and you might have noticed a couple of teasers that we dropped across our Instagram over the last few weeks! Did you spot them?

Inside the advent calendar, you’ll find 24 enticing foil embossed boxes that have been designed to look like a row of colourful books on a shelf. Inside each you’ll discover a brand-new piece of stationery waiting to be enjoyed during the countdown to Christmas…eeek!

We hope you’ve enjoyed this peek into the design behind this year’s stationery advent calendar and what inspired the winter woodland theme. Going live to newsletter subscribers at 9am GMT on Wednesday 18th September and then live to the public at 5pm GMT the same day, this is a date in your diary you won’t want to miss!

P.S. Want to beat the crowd? With exclusive early access to our newsletter subscribers, earlier than we’ve ever done before, make sure you’re to be in with the chance of getting yours by signing up here.

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Anne Washburn
Anne Washburn
3 months ago

How can I order?

EAG
EAG
3 months ago

I keep getting ads on Instagram for this so went to check out if it was legit, and found it all over Amazon (ranging in price from $24.00 – $56.00). Something is not adding up

Plamen
Plamen
3 months ago
Reply to  christie

I’ve reported one which clearly uses your photos but scratched off some of the content. Do you think you will get more or that’s it, we should wait for the next year?

Kikki
Kikki
3 months ago
Reply to  christie

I purchased two off ebay not realising and they are not ok, missing days, no stationery. I hope you can stop these ‘sellers’ ripping off your product. I am sorry I did not find your website sooner.

Deb
Deb
3 months ago

Good day, I placed and order and a few days latter received a refund with no explaination. I have been waiting for this product. Am I not able to receive one?

Georgie
Georgie
3 months ago

I too have been scammed by a fraudulent website claiming they’re selling this and using your images, what a waste of money and detrimental to your brand 🙁

Maggie Malinina
Maggie Malinina
2 months ago

Unfortunately I have fallen victim to an Amazon listing advertising this for around £20 before finding this website 🙁 I will be sure to order this from you next year!

Thea
Thea
2 months ago

There ist Just an offer on Insta from @blaudonau. Selling it for 29.99 €!

Kevin Caiger
Kevin Caiger
2 months ago

bought what i thought was the real deal from a short i saw on instagram for my partner who nerds out on stationary, saw this morning and seen there was fakes going about, had to check, turns out i got sold a dud. check you buy from real sites like this. Rosea.co.uk is not a ligitement site stay clear

Peggy
Peggy
2 months ago

I ordered mine through a Facebook add. The packaging looks the same. I’ve only opened day one and popped over to your website to see if I could find instructions on how to make the fountain pen work. Did I receive a fraudulent product?

martha
Admin
2 months ago
Reply to  Peggy

Hello yes, I am so sorry you have. There isn’t a fountain pen in our advent calendar and we didn’t run any Facebook ads. The scammers stole our videos to widely run adverts across social media. Unfortunately the fountain pen is one of the better items in the counterfeit version you have. You can see me unboxing one on Facebook this week in a video on our page, and more information in our most recent blog post. If we can help in any way do pop us an email.

JACKIE
JACKIE
1 month ago

Unfortunately, it appears I have also been scammed ordering from Rosea. I thought it odd that most of the envelopes did not even have any stationery in them just what I presume are Christmas cards which are printed upside down! I also had day 15 missing but have 2 x 23!! It’s awful that your lovely products are being copied in such a bad way. Hope you manage to stop these fraudsters!

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