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Behind the design: the 2024 24 days of stationery advent calendar

martha brook blog post behind the design 24 days of stationery advent calendar 2024

At Martha Brook, September means one thing and one thing only…it’s officially advent month! Every autumn we unveil a brand-new theme and contents of the 24 days of stationery advent calendar and today is finally the day you can take a peek at this year’s design!

 

After selling out last year for its 6th year running, we’ve been busy working behind the scenes since January (yes, January!) on the 2024 24 days of stationery advent calendar and we’ve been simply chomping at the bit to show you this year’s edition.

 

Going on sale on Wednesday 18th September at 9am for newsletter subscribers and 5pm to the public, we're now just days away from launch but you can get an exclusive sneak peek right here. Read on to see this year’s design and the inspiration behind the enchanting winter woodland theme.

 

martha brook blog post behind the design 24 days of stationery advent calendar 2024

 

 

For 2024, we wanted to capture the nocturnal magic and folklore mood of Christmas. Christmas is a time for believing, so we drew inspiration from our love of books and the hidden secrets of enchanted winter woodlands found in fairy tales.

 

 

Evoking the comfort and sanctuary of a cosy library, this year’s 24 days of stationery advent calendar features deep berry tones with charming hand-drawn illustrations. On the lid, there’s lots of curious creatures to discover such as a red squirrel, a brown hare, a wise owl and so much more!

 

One of the trends we’re loving this autumn and winter is mushrooms, we’re seeing them everywhere and you might have noticed a couple of teasers that we dropped across our Instagram over the last few weeks! Did you spot them?

 

 

Inside the advent calendar, you’ll find 24 enticing foil embossed boxes that have been designed to look like a row of colourful books on a shelf. Inside each you'll discover a brand-new piece of stationery waiting to be enjoyed during the countdown to Christmas...eeek!

 

 

 

We hope you’ve enjoyed this peek into the design behind this year’s stationery advent calendar and what inspired the winter woodland theme. Going live to newsletter subscribers at 9am GMT on Wednesday 18th September and then live to the public at 5pm GMT the same day, this is a date in your diary you won’t want to miss!

 

P.S. Want to beat the crowd? With exclusive early access to our newsletter subscribers, earlier than we’ve ever done before, make sure you’re to be in with the chance of getting yours by signing up here.

 

 

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