Back in stock! After originally selling out in record time, we are delighted to confirm today that Martha Brook’s 24 Days Of Stationery Advent Calendar is back in stock. So, why did it sell out so quickly the first time and what’s all the fuss about?
The advent calendar has been a lengthy labour of love from the Martha Brook team, with discussions and planning for this unique product beginning 10 months ago. In February, we dreamt up the idea of creating our first stationery advent calendar. If you want to move away from the traditional chocolate advent calendars, and buy a more luxury adult one instead, there are not that many options to buy, other than the beauty advent calendars or alcohol ones, they all start to feel a bit samey don’t you think? Our mission was to create a different type of lifestyle advent calendar – one that would be the dream for all stationery lovers.
However, it was a challenge because we wanted it to be personalised and we wanted the contents to be truly brilliant. How on earth could we present 24 different stationery items of varying shapes and sizes – including a notebook – in an advent calendar?! The breakthrough came when we decided on the ‘boxes within a box’ design, with the 24 days looking like a row of colourful books on a shelf.
We then had to design and source the contents. We don’t want to give away the surprise of what is inside (although if you are desperate to know, we do list them at the very end of the product description), but all twenty-four items have been designed to fit together perfectly. As you may guess from the colour of the foil embossed boxes, there is a pink, navy and grey theme to what’s inside too, with lots of luxurious gold touches. Everything from a luxury pen to chic paperclips to a cute notepad, we’ve got your stationery essentials covered. There are even some extra items that will be useful during December when preparing gifts or thanking loved ones… you’ll have to open all 24 days to see what we mean!
This luxe advent calendar is unique as it can be personalised with the name of your choice, which is foil printed onto the gorgeous navy lid of the box and on two of the items inside. As well as looking festive and simply stunning, the advent calendar has been made with the environment in mind. There is no plastic packaging; the luxe embossed boxes are made from GF Smith card and all the other packaging is 100% recyclable and biodegradable.
Because of how long it takes to make, the advent calendar is limited edition. We had absolutely no idea whether people would love it as much as us, and had the difficult decision of how many to produce all the way back at the start of the summer. When we released it for presale on 25th September, we realised we could stop worrying when we rapidly broke our record of the most orders for a new product in the first 24 hours of its launch! There have even been several features in the press with Country and Town House magazine calling it ‘one of the chicest christmas countdowns they’ve ever seen’, which makes us so happy.
This unique advent calendar really is the perfect way to have a delightful December and a joyful January as you enjoy using all the beautiful items of stationery. So, if you are searching for that perfect gift for a loved one or simply looking to treat yourself, then join the community of stationery lovers around the world and secure your 24 Days Of Stationery Advent Calendar before they are all gone!